h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

For the benefit of those who didn't hear about it on QI;

E Pluribus Unum ("From the many, the one") was first recorded by Virgil in a recipe for pesto.

Just Do It

Make it so! (Jean Luc Picarde)

F right off!

Let it be.

'Vorsprung durch technik?'

What does it mean?

I don't know

I'm with machinedrum.

I don't know? What sort of motto is that for a car manufacturer?

I don't know!

Don't ask me.

It wasn't me.

or

Not guilty guv!

So far it seems that three word strap lines are more popular:

'Citius, Altius, Fortius. (Faster, Higher, Stronger)
Coke Adds Life
E Pluribus Unum (From the Many, One)
Every Little Helps.
From Many, One.
God Is Love
I'm Lovin' It.
Just Do It.
Liberty, Equality, Friendship.
Living The Dream.
Make It Happen!
Never Knowingly Undersold
Vorsprung durch technik.
Who Dares Wins

Four word straps:
A Whole New Experience
Try Something Different Today

And Five word straps:
R*d B*ll gives you wings!
See What You Can Do!

And longer ones:

A Mars a Day, Helps You Work Rest And Play.
The Bank That Likes To Say Yes!

And your preferences:
Drink More Beer!
Sex, Drugs, Booze.

Amidst other suggestions!!!

Am I Bovvered?
F Right Off!
Go Ahead, Punk... Make My Day!
God, The Pain.
Make It So.
Stop. Armed Police.
We Don't Care.

You're Not, Are You?

So far, it does seem as though the magic trinity works, or at least is preferred over longer strap lines.

In answer to your question, TC... >>ARe you thinking of branching out into advertising, MMF?<<

I was asked, at a training session a while ago, to design an advertisement for a major Range Cooker company. This led to a long, and heated, discussion regarding strap lines, and I felt here was a good place to test my theory that three word straps work best!

Please continue, as this is not conclusive, by any means, so far!



MMF

Up yours mate

Made in Scotland from girders!

Beanz Meanz Heinz!

Deb

"Where's the Beef?!"

Thought I'd never hear the end of that one back in the day.

Vorsprung durch technik - means happiness through technology.

A dog isn't just for Christmas.
Go to work on an egg.

Vorsprung - B'El, help! I thought it meant advantage?

Just tried a couple of on line tranlators and they say Lead by Technology.

Audi - "We strive to lead the way through constant innovation, setting new standards that define Vorsprung durch Technik."

A couple more from ads.

Coke is it!

and from the brilliant new Golf car ad last year, featuring the Mint Royale version of Singing in the Rain.

The Original Updated.