h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

ah, it all boils down to politics. or suet.

Same thing really.

Ah, pudding. Treacle.

That's sport the English way.

I think the logo is shite. I also think "so what if it's shite? "
It's the Olympics. Not a Picture competition. F19585?thread=4227254&skip=0&show=20

KB

Well, one thing they keep saying is that "this isn't going to be forgotten" and I guess they're right.

They're probably also starting a trend, even they're doing it in the most awful way. Now everyone will have to get in on the "animated brand" thing.

Nope. They ain't right.

It WILL be forgotten. Just watch and see.

alright, let's bet on how long it takes.

The animated film, the one that's been linked with epileptic seizures and so on...

Was it just me or did anyone else think - Queen, 'A Kind of Magic'?

Sorry, can't remember what we were talking about...

Just caught up with this... it's crap. The logo, or brand or whatever it is. And it cost 40,000 pounds????

Give me strength...

Sorry to tell you Fb, but you left a zero off that.

Mindboggling, isn't it?

400,000??????
wtf? I'm in the wrong job

I keep reading that it's animated, but I haven't seen it move yet

am I missing something?

can anyone point me in the direction of the moving logo?

Go to YouTube and do a search for it.

If it's any comfort, I'm interning in that line of business and don't get paid an eighth of that a year.

after I waded through a gazillion home made versions, porno-versions etc etc

oh my goodness
apart from how lame it is (if that's animated I'd love to see a static one)

the colours are totally mental

my daughter could do much better than that

(and it wouldn't be so bad if the second 2 wasn't so pathetic)

I just ran across this tidbit (from a few days ago) about the logo:

'Charity Epilepsy Action noted there had been reports that people had had seizures while watching the animated footage.'

from a reuters article:

http://news.zdnet.com/2100-3513_22-6188994.html

It's just silly, isn't it? They spend all that money and then can't be bothered to run it through some tests to make sure it doesn't trigger seizures.

Mind you, they probably thought that if they showed it to someone before the proper unveiling, they'd probably collapse in a fit of laughter till they realised they were serious.

I can come up with something better - and I won't even charge £400k. Honest guv .

I'll do it for 200k. Happily

For only 100k I'd promise NOT come up with any kind of logo at all, AND I wouldn't ask for ANY more money. Now how's that for a deal?