h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

Is there any truth that in advertising, the 'Three word' strap line, is the one that works best?

For example:

'Every Little Helps.'

'Never Knowingly Undersold.'

'Make it happen!'

And yet there are also four word strap lines?:

'Try Something Different Today.'

'A Whole New Experience!'

'No R*d B*ll, No Wings!'

as well as five word straplines!

'See What You Can Do!'

Which ones do you recognise... and which work for you?

I have my own personal theory, and favourites, and would like to hear yours.

And does a three word strapline work over others?

Out of interest what would be your 'chosen' Hootoo strapline?

And how many words would work for your 'ideal' advertising strapline, given the choice?

Over to you!

Thank you.

MMF

Drink More Beer

Who dares wins.

God is love. (New Testament)

Sex drugs booze Of those its the three word ones I recognise immediately wasnt' there also a
'Coke adds life' 'just do it' 'every little helps' but as for longer ones,....
'the bank that likes to say yes' and of course very long ones...
'A amars a day helps you work rest and play' ' can't immediately think of many others for HooToo?
'contribute learn discuss'? or something of that ilk

"Who dare wins" is, I believe, the SAS motto, and perhaps would be a good one for England tomorrow. Hopefully.

Go ahead punk...
























make my day.

Citius, Altius, Fortius. (Faster, Higher, Stronger.) The Olympic motto.

Stop. Armed Police (words to live by)

"WE don't care" (of any company who anyone ever has to persuede to do anything which the company claims to do, but for which you've already paid them and they've not done) "we can't dance"

"Am I bovvered?"

What's a strapline?

When you sunbathe with a bikini on.

"God, the pain."

Is it in?

Just four words -

"You're not, are you?"

I'm loving it.

Sorry - but it's quite good, really. ARe you thinking of branching out into advertising, MMF?

To answer the question, though. I don't think it's the number of words which makes the lines snappy and memorable but the fact that they all use short, everyday words.

I think I know what they are all for, even though I haven't lived in the UK for 30 years. Partly because it has been considered "cool" in Germany to use English language catch-phrases. Some people are now campaigning for the use of German ones as it seems that fewer people understand even these simple words - and certainly don't understand any double meanings that may be hidden behind them.

There are now several of these strap lines in German, often with clever (or not so clever) ambiguous meanings. They're slowly getting there.

"Living The Dream"

The unofficial motto of the Royal Marines & Paras in Afghanistan, so I believe.

Liberty, Equality, Friendship

From Many, One

>> There are now several of these strap lines in German, often with clever (or not so clever) ambiguous meanings. They're slowly getting there <<

Vorsprung durch technik?

RF