This is a Journal entry by NPY
Advert Technobabble
NPY Started conversation Oct 18, 2009
What is it with adeertisers at the moment? Every other ad on tv seems full of fake science technobabble stuff.
OK, so I think it's a great idea not to think your audience are stupid. But still....
What exactly *are* "collogen biospheres" and "bifidus digestivum" anyway? Sounds so made up.
Advert Technobabble
TRiG (Ireland) A dog, so bade in office Posted Oct 18, 2009
Have you read Ben Goldacre's book Bad Science? I recommend it. He has a chapter on the science of the cosmetics industry.
TRiG.
Advert Technobabble
NPY Posted Oct 19, 2009
I'll have a look for it. They do seem to got for the "blind-them-with-science" avertising at the moment. Suppose girls in bikinis on the car bonnet just doesn't work as well anymore.
Advert Technobabble
Kaz Posted Oct 20, 2009
I always thought that ad sounded so false too! Glad it's not just me.
Advert Technobabble
NPY Posted Oct 21, 2009
Yeah. There's a difference between intelligent talk and bluff. They should give us scientific backup in ads, but some of them make it so obvious they're bluffing it.
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Advert Technobabble
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