A Conversation for 'Jim'll Fix It' - the TV Series
Fragilis - h2g2 Cured My Tabular Obsession Started conversation Apr 4, 2001
It seems to me this was a great way for companies to be presented to the public in a falsely good light. It provides the illusion of the company being generous, when from their point of view they have created an episode-long commercial.
Were all the wishes that were granted tied to commercial products and services?
Ashley Posted Apr 4, 2001
Not all of them - some of them were making mini TV programmes or doing bizarre stunts...
It was great fun when we were young...
Ba ba ba
ba ba ba ba ba ba ba
(the theme tune was very catchy too)
Fragilis - h2g2 Cured My Tabular Obsession Posted Apr 4, 2001
Bright Blue Shorts Posted Apr 4, 2001
Remember this is the 1970s and 1980s we're talking about. Product placement was probably still only a glint in the eye of the marketing "men". It was an altogether more innocent era. Fix-Its could be to meet your favourite band or football team, or be James Bond for a day ...
parrferris Posted May 7, 2001
Don't forget that the Beeb in those days was paranoid about the possibility of giving free advertising, to the extent that when empty cereal packets were used on Blue Peter or Playschool, the brand name would be carefully painted out.
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