h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

During the 1980s, the city of Glasgow ran a very successful campaign entitled "Glasgow's Miles Better" that included the Mr. Happy character in its logo. The aim of the campaign was to make people aware that the old Glasgow, with its grim tenement image, had gone, to be replaced by a vibrant, modern, happening place.

Nice Entry B'Elana - thank you

Thanks for that, h5ringer.
It's interesting how much importance city councils allocate to something as simple as a smile, isn't it? Smile campaigns everywhere to raise the city's or company's reputation.
Do you have a link to the Mr Happy logo?

Not a good one I'm afraid, but the best I could find:

http://www.theglasgowstory.com/image.php?inum=TGSA05070

Thank you. It reminds me of the gigantic M&Ms from the TV ad - don't know if you know them? I bet they copied the Mr Happy:

http://www.m-ms.de/MMS/de-DE/about/characters/default.htm

Not sure if you know this or not, but Mr. Happy was one of the characters from a long series of children's books under the general title of "The Mister Men", written by Roger Hargreaves.

No, unfortunately, I only know very few English classical children's literature, mainly what is famous throughout the world, like Alice in Wonderland, or Oliver Twist.
I did read 'The wind in the Willows' a few years ago, but on the whole, I don't know English children's books.