Gus Honeybun
Created | Updated Apr 24, 2002
Although never seen outside his native ITV1 region, this rabbit achieved longevity second only to Sooty in the world of television puppetry. To this day he is a fondly remembered icon for viewers in South West England.
Alledgedly discovered under a gorse bush on Dartmoor in 1961 by a member of staff of the newly-launched Westward TV, Augustus J Honeybun was in fact a product of desperation. The fledgling station's sales department was having difficulty selling advertising time, leaving the presentation team with long periods of dead air to fill. Their solution was Gus, an overstuffed (and reputedly very heavy) grey and white puppet rabbit operated from off the side of the screen, usually by office or technical staff. In his early years he was a fixture at each junction between childrens' programmes, at one stage fronting an hour-long show, but he continued to appear at least once each afternoon to co-present a birthday slot with the duty announcer. Gus rapidly installed himself as Westward's mascot, outshining any of the channel's human presenters for twenty years and ultimately outliving the company itself!
The true magic of the format was that the mischievous but mute rabbit gave the announcers licence to behave equally badly, and the byplay between them (and the off-screen technical staff) would often degenerate into near-chaos. Gus would treat the children whose names were read out to bunny hops, jumps and winks or, best of all, with a 'magic button' which changed the studio decor. Jokes, in-jokes, insults, and any gifts sent in by viewers flew freely about the cramped continuity studio, often to the detriment of the lengthy list of birthdays.
Westward's tenure came to a chaotic close in 1981, as boardroom squabbles boiled over into public view and the company's finances came under police scrutiny. ITV's governing body, the IBA2 hurriedly passed the franchise to a new company, Television South West. Initially TSW's plan was to drop Gus and many other Westward icons, but the new company, suddenly required to take over several months early, was forced to reconsider. They took over the entire Westward staff - including the ever-popular Gus Honeybun. The programme continued in much the same format, though it gained an irritatingly-catchy Ed Welch theme tune and the magic button became - rather dubiously - a 'magic mushroom'. Even after decades of popularity, the birthday slot was still broadcast from the confines of the tiny continuity studio and was levered into the schedule wherever time allowed.
Gus had become a westcountry institution, but he had also spawned a long list of imitators, from Channel TV's Oscar Puffin down to the BBC's Gordon the Gopher and Edd the Duck. Indeed he himself even managed one brief and surely unauthorised appearance on the BBC's Spotlight news programme!3 The 'birthday puppet' phenomenon was memorably lampooned by Susie Blake's acid-tongued announcer on 'Victoria Wood As Seen on TV'.
Many announcers worked with 'the rabbit' over 30 years, notably Stuart Hutchison, Roger Shaw, Ian Stirling, Ruth Langsford and David FitzGerald. Some of his sidekicks went on to wider fame, such as Fern Britton, Jan Leeming and Judi Spiers (a particular favourite whose double act with Gus remains legendary). No-one was ever credited with operating Gus, though; indeed Westward and TSW never 'broke the spell' at all - their biggest star was never even admitted to be a puppet!
When the franchise came up for renewal in 1992, it was Gus, accompanied by TSW's flamboyant chief executive Harry Turner, who delivered the company's sealed bid to the ITC. Ironically, in that envelope was sealed Gus's fate; the regulator controversially ruled that their bid was too high! TSW failed to overturn the decision in the High Court.
Sadly, when Westcountry Television took over in 1993 Gus did not make the transition, much to the dismay and puzzlement of viewers. This was possibly due to a wish to make a clean break, but perhaps because of the acrimony between the companies over the controversial franchise award, which also led to the forming of a trust to hold the Westward/TSW archive in preference to passing it on to their successors. On TSW's last night of transmission, New Year's Eve 1992, Langsford and FitzGerald returned Gus Honeybun to his moorland home of 30 years before, introducing him to his parents and a very large number of brothers and sisters. As the announcers left, the rabbit lingered uncertainly for a moment before disappearing down a burrow. The end of an era, it was a moment which brought tears of both sadness and laughter to generations of westcountry children.
