A Conversation for New and Improved - The Great Advertising Fallacy
Advertising and price rises
Cheerful Dragon Started conversation Dec 7, 2007
I once read the following on a fortune cookie program. Can't remember who it was attributed to:
When an product is described as 'New' or 'Improved', it means the price just went up. If it's 'All New' or 'Great New', the price went way up.
I reckon that's about the size of it.
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Advertising and price rises
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