h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

Why did the rizla company call their papers rizla? Why not bogits or hibrons any other strange word.
Maybe the people who formed the company were called rizla or something.
If i had a ciggarete paper company i would call it
"processed tree with a sticky bit"
or
"what post it notes were before they evolved"
at least then the name would have some meaning

cos
riz = french for rice (paper)
la = abbreivation of the family name lacroix. (lacroix means the cross, hence the cross after the name on the packets)
info courtesy of http://www.rizla.com - an interesting place.
btw don't have a cigarette company - don't compete with perfection..

thankyou very much.
information appreciated

I always assumed a bunch of marketing guys sat around and came up with the name randomly. What puzzles me is where they got the name they are universally known by, SKINS.