h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

http://croz.livejournal.com/119793.html

That's also the closest I'll probably get to seeing my name in lights.

Very

Nice one. Do you get to find out any impact figures? Could be very useful carreerwise if it impacts well.

Don't know about impact figures, but due to its location (the front entrance to Piccadilly Station) it's going to be seen (and due to its size, not missed very easily) by thousands of people every day. Even if one person sees it and follows up on it, we'd probably consider it a success.

That is impressive!

Psyc!

I'll tell you what, this has certainly made my week

Orcus, just got off the phone to the guy at our city branch who had arranged us having the ad in the first instance. According to the blurb on the City Gateway website, 83 million people a year pass through that location, although I'd guess most of those will be the same people day in day out. The advert is 30 seconds long, repeated every three minutes. It will be running for over a month and then as filler after that.

Using some very rough maths, I think we're looking at a potential audience of around 1 million.

You know, for some reason earlier I read that it was in Piccadilly circus

Still, I think you've got it into a close second for advertising space. Next stop Time Square

Just got back from the city centre to see it up there for myself. For some reason they've speeded up the whole thing so it's done in 10 seconds rather than 30 Still mighty impressive though.

I'm in the process of uploading a video of the thing to Youtube, I'll post the link to it here when it's done.

http://www.youtube.com/watch?v=Pb9QwC0rl9k