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Film studios are usually so prepared to jump on the bandwagon of any successful movie and devote themselves to making more of the same, that it almost seems churlish to be less than fully enthusiastic when someone unveils a project which is quite startling in its originality. Nevertheless, this is the position I find myself in with respect to Olivier Assayas’ Personal Shopper. If you are a fan of movies in which low-ranking fashionistas moonlight as ghostbusters and find themselves mixed up in the stuff of a psychological thriller, well, rejoice, for this movie is right up your street. If you are part of that inexplicable minority for whom this is not instinctively interesting, well, you might want to read on anyway, for this is still a fairly interesting project.

Kristen Stewart wafts around Paris, London, and Muscat as Maureen, personal shopper and general dogsbody for a prominent figure in the fashion industry (who’s a fairly unpleasant individual, it would appear). Several people wonder why she stays in such a difficult and unrewarding position; well, she has something else on her mind – her brother died three months earlier and the two of them made a deal. Whichever one passed on first would send a message of some kind to the other, confirming the existence of the afterlife. For Maureen, you see, has mediumistic powers, in addition to a good knowledge of couture, and spends much of her spare time hanging around gloomy old mansions harassing dead people. So when she starts to receive enigmatic text messages from someone seeming to know all about her and her life, one of the first questions that occurs to her is that of which side of the grave her stalker is on…

There is a certain class of actor who rose from near-obscurity to global celebrity extremely rapidly and at a relatively young age, and while this may have done their profile and bank balance no harm whatsoever, it creates a lens through which all their subsequent work is inevitably viewed. I’m thinking of people like Elijah Wood, Daniel Radcliffe, and Emma Watson, and – of course – Kristen Stewart belongs to this select group as well. (Jennifer Lawrence, on the other hand, seems to have slipped the net, while the career of Leonardo DiCaprio indicates there is hope for any of these people.) No matter what Stewart does, on some level she is still going to be The Twilight Girl for many people, with all the baggage that comes with this. On the other hand, I expect having a net worth of $70m makes up for a lot, and Stewart could be forgiven for either just sitting on a yacht somewhere or simply doing very commercial work. I would say that for her to lend her profile to an odd little slightly art-house film like this one is commendable, especially considering the vanity-free performance it demands of her.

Personal Shopper played at the Cannes festival, where it won the prize for best direction and was also booed by the audience, which may give you a sense of the film’s potential to divide and confuse. On paper the film sounds like some sort of odd genre mash-up, with elements of a psychological thriller and a possible ghost story intermingling, but to be honest it doesn’t so much combine genres as slosh around between them haphazardly. Most of the time it comes across as a naturalistic, ostentatiously understated character piece with Stewart buzzing around Paris on her moped, carrying out lengthy text message conversations, looking at shoes, and so on, and you think that the metaphysical elements – her fretting about the existence of the next world, the mysterious absence of word from her brother – are just part of this. She has the same congenital heart defect which killed him (and could potentially do the same to her), and you almost expect the business about spirits to be not much more than a metaphor, an expression of her existential uncertainty about life.

But then there’s a genuinely creepy sequence of Stewart wandering around a big old house in the dark, and vague shapes swirl around the edges of the frame, and abruptly she is contending with a hostile CGI spectre, and the effect is quite discombobulating – especially when the sequences like this don’t particularly seem to lead anywhere or add to the story. The thriller-storyline is somewhat less arbitrary – someone gets murdered, Stewart’s character is too close to being implicated for comfort, and what does her mysterious text friend know about it all? – but arguably gets going too late in the film and ultimately remains quite baffling and unexplained in several key details. (It may be there’s a brilliant subtext or hidden story in this film which completely passed me by; one sequence near the end is certainly very suggestive.)

Despite all this, Personal Shopper remains oddly mesmerising to watch – I glanced at my watch at one point, wondering when the plot proper would get going, only to find we were already 80 minutes into the film without my noticing it. This is partly because it’s simply quite a well-made film, and the various elements of the plot, for all that many of them are not entirely resolved, are nevertheless quite intriguing while they’re being developed. I would also say that credit should go to Kristen Stewart, who does have that indefinable quality we call Star. Her performance here, while a little mannered, is also technically meticulous, the work of someone who cares about their craft at the very least. And she pretty much has to carry the entire film – no-one else really makes much of an impression, with the possible exception of Lars Eidinger – it might be worth a small flutter on Eidinger as a potential future Bond villain, as he certainly seems to have the looks and the moves for the role.

For all that Personal Shopper sounds like a plot-driven genre movie, so much of it is oblique and ultimately unresolved that it really functions more as a mood or character piece than anything else. There are so many strangenesses and weird quirks and choices to the movie that I can fully understand why some people might find it deeply annoying, but on the other hand, the central performance is quite impressive and it is extremely watchable, in a funny sort of way. Is it actually a good movie or not? For once I can’t actually decide, but The Twilight Girl is certainly good in it.

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