The Big Issue
Created | Updated Jan 28, 2002
Most Vendors seem to pitch the Magazine by using poetry.
The guy who sells The Big Issue outside the Natwest In the High Street in Coventry is very well schooled in this particular field of sales.
With great lines like:-
"Big Issue. Only 50p, Just the price of a cup of tea"
(Where is he buying tea? Is it really this expensive for one cup in Coventry? I'm glad I don't drink the stuff!)
"Yabba-Dabba-Doo, Buy The Big Issue, Only From Scooby Doo"
(Top Line, I love this one!)
There are also the various methods of what I can only describe as Tonal Sales. This is basically exploring how many different ways the words "The Big Issue" can be spoken, by placing emphasis on certain syllables.
I don't always buy The Big Issue, but I try to when I remember and when I have the money on me. There is no reason not to buy it.
It helps the homeless. These people are ACTIVELY trying to help themselves, so why not give them a hand.
50p is only the recommended price.
Give them a pound if you can afford a pound.
The magazine is paid for by each copy sold, So the more sold, the better the magazine.
I used to be really annoyed by The Big Issue vendors in London, and swore I'd move if they ever started selling it in Coventry.
I said that In 1994. It's 2000 now, they've been selling it here for over 3 years. And I still haven't moved.
Why?
I guess I've learned to accept them.
Every city has a homeless problem.
So I don't ignore them anymore, I was nearly made homeless once myself.
Anyone can have that happen to them through no fault of their own.
So The Big Issue Fulfills a vital purpose.
It helps the homeless to help themselves.
It gives them a sense of purpose.
It gives them some dignity.
And the vendors who do the poems bring pleasure into our otherwise dull and dreary lives.
These people sell the magazine every day, regardless of the weather.
Spare a thought for them, and stop next time and buy the magazine.
BIG ISSUE!