The Marketing Machine
Created | Updated Jun 21, 2003
The marketing machine has been rolling over the last couple of weeks.
DNA appeared on Gloria Hunniford's Open House. What can be said, but
she asked the same old questions;
'Why 42?' I think that we've all sort of gathered that DNA hates being asked that.
She asked about the film as well. She even showed a clip of the old television series. But what clip did they choose to show? The scene in The Restaurant at the End of the Universe where the 'Meet the Meat.' A classic clip I think we'd all agree, but boy did it look dated. Still funny mind you.
Gloria also moved on to mention this lil' ole' website here and asked DNA what it was all about. I think that I've now heard him tell the idea of sitting in a cafe and adding your description to the online Guide enough times now, please find a different way of putting forward the concept. Although to be fair it is slightly different each time. But whether you add 'This coffee's great', 'This coffee's lousy' or 'The waitress is in a really foul mood today', it's still the same story.
On the same day as his television appearance DNA also made it to Radio 5. And answered much the same questions.
And the highlight for me? That would be one of my friends phoning me up this week to tell me that the front page of the BBC News site was linking to an interview with DNA where he is asked and answers the same questions again. But at least the BBC managed to put in some pictures, one of which is of DNA sat in front of a surveying stick in 1980.
Why am I telling everyone this? I would like to put out a plea to all media researchers and interviewers. Please, please, please, ask some different questions!
