This is a Journal entry by Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.]
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Started conversation Jul 31, 2002
I have this weird typeface fetish.
Designer Massimo Vignelli said a designer should only use these 5 typefaces: Bodoni, Helvetica, Times Roman, Century and Futura.
I'd add another two to the list: Franklin Gothic and OCRB, the former because it is very well-designed and legible, and its serif font like forms make it a good crossover sans-serif font, and the latter because in modern design situations a monospaced font is often called for, and OCRB is the best, if you ask me.
However, Helvetica is a strange and beautiful beast. Its strangeness is partly that we use it everywhere, on everything, and never see just how lovely it is.
I just bought the entire set of Helveticas (thin, normal, bold, condensed and extended, and one outline version!) from Linotype -- a present from me to me as I left my last job with a lot more money from redundancy than I'd believed would ever pass through my fingers as a single chunk -- and I will never regret this. Designed in 1957 by Max Miedinger, followed shortly by Univers by Adrian Frutiger in 1958, it has become probably the standard sans-serif typeface, if such a thing exists. It is everywhere.
Don't ask me why, but sometimes as I write instant messages, the letters forming on screen, I suddenly do something -- like type "juice" -- which reminds me how wonderful it is. The austere descender on the j, almost a right angle bend without curve, and the almost perfect ellipse of the c or e, with the perfect proportion of the u ... I sit there and gasp. How can something so beautiful be used so casually every single day by millions without their even noticing? (Well, actually, if you're a Windows user you're probably stuck with Arial, which is a bit leaden. But you know what I mean.)
Before you think I'm an absurd trainspotter (I know ... too late) I am not advocating we all go around collecting typefaces and gasping at lettering, but perhaps something worth taking away is that many common objects we use every day and take for granted are elegantly and usefully designed, and that this is something to enjoy for its own sake.
As is the word juice.
Now if you'll excuse me, I have a date at the water cooler.
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
I should! I'm campaigning for it, in fact. Free the Shepherd's Bush One! (That's me.)
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
Thanks -- can the file be in postscript format so I can send it straight to the printer?
[laughs immoderately at own, appalling, joke]
Anyway, there's nothing wrong with liking small beautiful typeface-like things.
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
Damn, no! Good to hear from you.
I think I've opened an enormous can of worms ...
... F19585?thread=199504
the trouble is nobody will shut up about the s**t that happens long enough to try and do anything about it. Someone asked me if I had some constructive ideas, and I put down some hard-won thoughts and then someone comes along bitching about how it's men who damage women and someone else had said exactly the same thing earlier about it being women who damage men and they can't SEE it's all people ... it's all people like us, and that's why we have to fix it or we'll hurt each other and ourselves.
[struggles gamely, then breaks down and bangs head on desk]
help!
Please ....
Helvetica
Mina Posted Aug 2, 2002
Oh dear, I can see your point. But h2g2 is like that. No one reads the backlog, so they answer the last person to post, not the first one.
Here, have a and a plaster for your head.
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
Thanks indeed
I KNEW there should be a redesign!
Ah well ... we pioneers have it tough
Hey ... how are your bitches?
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
I just had this great idea
F19585?thread=199722
[sniggers]
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
Maybe, maybe not.
What does being your bitch entail?
[puts on expression of outward virtue, secretly hopes for something salacious]
love
yo'bitch
Helvetica
Mina Posted Aug 2, 2002
Being the butt of all my jokes, doing what I say, and making me lots of
With all those benefits, who needs salacious?
Helvetica
Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] Posted Aug 2, 2002
[worries inwardly more]
Key: Complain about this post
Helvetica
- 1: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Jul 31, 2002)
- 2: Mina (Aug 2, 2002)
- 3: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 4: Mina (Aug 2, 2002)
- 5: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 6: Mina (Aug 2, 2002)
- 7: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 8: Mina (Aug 2, 2002)
- 9: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 10: Mina (Aug 2, 2002)
- 11: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 12: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 13: Mina (Aug 2, 2002)
- 14: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 15: Mina (Aug 2, 2002)
- 16: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
- 17: Mina (Aug 2, 2002)
- 18: Andrew Wyld [kt:'Burning Pestle', kp:'Mutamems, Ideodiversity', Zaph.] (Aug 2, 2002)
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