h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

I recently (this evening, in fact) wrote two guide entries that were scored high enough (at least two digits) for me to be proud of them.
Anyway, I was wondering, what criteria are the entries scored on?
They seem to be a simple matter of vocabulary content, but if that's the case, then I'm thouroughly dissapointed in you all. I could rabble on about nothing in my best Harvard english (though I have not yet to attend Harvard).
Anyway, that's my shpeel, hope you reply with some relevance.

Scoring by the search facility is not the same as scoring by any intelligent discriminating person/people. It's not particularly anything to be proud of - unless you are really quite determined to be proud about it. I suppose if you were learning how to manipulate the automatic system to get a high-score for particular search words (ie unusual vocabulary), then you might be proud of achieving one but that isn't the impression you give of what you think the score means. You could do the same thing without putting the words in any sensible order.

I was hoping that wasn't the case, but oh, well...
After I trash Oxford in a few years maybe you all will change your minds.
I have no idea how the previous sentence holds any relevence to the topic at hand, but it did make for interesting conversation.