h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

I found an empty 8 ounce (257 ml) plastic bottle of Arklansas spring water while walking my dogs, and I thought it was a fine commentary on our society of blatant conspicuous consumerism and its inherent laziness when immediate satisfaction is at stake. Someone bought this little 8 oz bottle of spring water for its conveinent serving size (it probably was sold in a 6-, 12-, or 20-pack), and its "premium water" from Hot Springs, Arkansas, "safety sealed and ozonated for your protection", and when they were finished, they threw it out their car window and onto my sidewalk!
Have we as a society become so spoiled on fresh-tasting water that we can't drink from the tap?!? That we must have spring water from another state (or country) in a 8 oz bottle!?!? I grew up thinking only rich people bought bottled water, and it came from the French Alps(TM), and now I find people throwing away recyclable plastic bottles that only hold a single serving of water! I try to do my part to Reduce, Re-use, Recycle, only to find out that there are plenty of others buying New, Improved, and Better-Tasting(TM) and throwing it away in the same day!