h2g2 The Hitchhiker's Guide to the Galaxy: Earth Edition

I was considering doing a guide entry on "Bimbobabble". Don't bother looking it up in the dictionary. It's just the word I use to describe the language used in adverts for women's hair and skin preparations - that sort of thing. If the advertisers can make up language, why shouldn't I? Actually, I got the idea from a book I once had called Psychobabble (where did I put that book, I wonder). The problem is, I haven't seen any adverts for ages. If I watch tv, I press the "mute" button when the adverts start. It's not that I can't stand the adverts (though most of them really are tedious rubbish). The main reason is that they're usually so much louder than the program preceding them that you have to press a button on the remote control gizmo to reduce the volume to a level where it won't damage your hearing and, if you're going to have to press a button anyway, it might as well be the "mute" button.

So I can't remember the bimbobabble words that used to have me rifling through a dictionary, only to find them missing. I've made an effort to look out for hair and skin product ads over the last couple of days and I haven't heard any of the unrecognisable-as-English gobbledegook that used to be an integral part of those adverts. Tut. My memory. Well, I think one of the words was "silkiens" and from the context of it's use, I guess the idea was that there's a swarm of nanobots mixed in with whatever the brand of shampoo was, and when the target "bimbo" washed her hair, this army of tiny robots would get to work removing all the split ends and filing down all the rough bits on the shaft of each hair.

Those adverts used to be very common. Has that style of advertising been abandoned? If so, perhaps it's because the adverts didn't work - the target bimbo was as rare as the dictionary definitions for the bimbobabble vocabulary. I'll just have to come up with another idea for a guide entry I suppose.