This is the Message Centre for Effers;England.
Smoking.
Effers;England. Started conversation Apr 13, 2012
I hear today on news they are talking about making packets plain to prevent youngsters starting to smoke. Apparently in Oz they are choosing a yucky olivey green colur.
It might work there. It won't here...whatever colour is chosen. Very quickly street culture, artists, designers will be creating all manner of stuff in that colour and it will become ultra cool...that happened with the 'death' cigarettes..though that was far more predictible.
I see the only thing working is for thorough research to be done to find a water tight branding that will appear uncool..but this might be morally unacceptable. Even so there is no water tight branding that can be made uncool by clever manipulators.
Capitalism will almost certainly make money out of this...and morality won't be a part in any case.
I'll stick to my plans for panoramas of English countryside. Tedious post modern rebellion is starting to really get on my nerves...hey it's uncool..but that's for me...wrong age..and roll-up addict 
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Smoking.
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