Jastrow, Joseph (1863-1944)

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The perceptual psychologist Joseph Jastrow was born in 1863 in Warsaw, Poland, and studied at John Hopkins University. From 1888 to 1927, he was professor of psychology at Wisconsin, where he made important contributions to psychophysical methods and won the respect and admiration of his students for his forthright and insightful views on the subject. He wrote the book 'Fact and Fable in Psychology' in 1900, which many consider to be the last great psychological text of the 19th century. He died at the age of 81, with Europe still in the grip of the second world war.

Despite all this, he is generally remembered for drawing a picture of a duck which, if it is put on its side, looks like a rabbit. Fame's not all it's cracked up to be.

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