What is this growing phenomenon throughout the world? Pictures of Andre the Giant are mysteriously appearing in every major metropolitan metroplex from New York City to Tokyo. The gentle giant of ring and screen died in 1993, but his legend lives on, and so apparently does his mug.

The answer lies at a not so mysterious website and a coined phrase known as "Phenomenology," defined as "the process of letting things manifest themselves."

It's a social experiment, intended to reawaken the masses to their own surroundings, make them question what they take for granted, and offer indivdiuals a chance to spark their creativity or join the flow.

Lead, follow, or get in the way. Do you question authority? Or do you OBEY?

Some would look at a string of curious posters with Andre the Giant's face and immediately think any number of things. Is this some publicity stunt for an upcoming movie? Is there a local band naming itself after Andre?

Is it perhaps a cultish group of zealots who tired of waiting for Elvis to return from the dead and think Andre has a better chance? Is it a bunch of drunken sots bored out of their skulls?

What does it mean? What are they trying to say? Should we be afraid or should be join the posse?

And what posse is this, anyway? Who is it we should obey? Certainly not a dead wrestler turned flash-in-the-pan movie star! And why is the propaganda superimposing his face on the faces of some of the most despicable and heinous dictators the world has ever known?

The uninitiated would continue with their questions and queries in their own minds, uncertain as to the answers when in actuality, the answer lies in the very formation of the questions. The purpose of the posse is to get one's brain synapses to fire in an entirely new direction. The purpose is to question not authority, but one's own status quo assumptive perceptions of one's own reality. What if the answers led to one's worst fears, or greatest dreams? Or both? Neither? What if it meant nothing at all?

This "phenomenology" experiment is actually nothing new. It's been done before with much more dramatic results. As long as it causes people to consider the meaning behind their environment, there is value in the existence. As long as it makes you think. Where you take it from there is your own journey, and your own responsibility.