Not quite as exotic as the name might suggest. Just lots of little words and big pictures, most of them false. Tabloid newspapers are the product of tabloid journalists - a rare breed with no concept of propriety, though they are known to bow down to their proprietors.

If you suspect you may have become a tabloid journalist, bear this in mind: you can't beat a great headline. Whether shouted out by the urchins of old London town, or beamed to a billion active desktops, there's nothing like a good 'Freddie Starr ate my hamster' to draw in the punters. Headlines are the black holes of the news industry, from which even Starrs cannot escape.

Don't forget, headlines don't have to be true.