Neville Brody, born in 1957 in London, established the principles of using a bold, typographically interesting title at the top of the page (Maxim, Loaded, Mojo, The Face) surmounting a single photographic portrait and what he is trying to get across is that design doesn't necessarily have to be about the subject, it is more to do with how you present the subject. By creating modern simplistic letterings and then helping them to lead the eye through his designs it allows the eye to see everything in the design without interrupting the actual image.

Brody's work on The Face is a prime example of excellent typography and layout, as shown in the 1985 Grace Jones Cover. Grace Jones' centralised open mouth is the focal point, while the facial features lead up to the dramatically over emphasised red hair, which flicks out to help frame the title. The text then frames the face, while the darkened skin tone below the collarbone mimics the black title at the top of the page giving some degree of symmetry.

In his work such as The Face's August 1984 double page shows Brody's idea of "Why be inhibited by the edge of the page?" because it shows incomplete circles of light (they've been cut left and right to fit the page which ordinarily would be unacceptable to the designers eye, it's breaks up the design and looks like it's missing something but this was something that Brody strived to achieve, and in my opinion why should you be inhibited by the page, why just because you've reached the impassable line of the pages edge does this mean that the design must end? Surely to have objects sticking out prominently into the page to suggest colour or to mimic movement and shape helps to great the balance that most designers look for in their work.

Brody's philosophy about his work was that he never wanted approval for what he created and the more he received the more adamant he was that his work should be altered. This meant that all his work was done to his own satisfaction as opposed to someone else's and this meant that all Brody's work. He wanted to show how the minimalist style could be used to creating striking pieces of work and in most cases just using a continuous colour theme and very simplified lettering forms.

Brody's positioning demonstrated how to position lettering around a focal point and draw the eye throughout the cover, following a similar idea about positioning helping to make a successful cover and draw your eye throughout a design from the focal point using the Gutenberg Diagram, which charts basic reading eye movement from the Primary Optical Area (POA) to the Terminal Anchor (TA), crosses indicating fallow corners and the arc of way lines showing "backwards" movement that the reading eye resists.

The work of Brody is most interesting because of the medium he chose to work in. After the 1980's Brody worked exclusively on Computers and gave up working "by hand" and using a computer to create a magazine cover allows the designer to show how easily the adaptation from one medium to another can be achieved. It allows them to show how text and positioning can help make a cover even more effective as a matter of size and positioning can determine the success or failure or whether the cover looks more like a magazine or a poster.

Interested in designs inspired from the constructivist, modernist and expressionist designs of the inter-war years but when amalgamating them into his own work he would give them a contemporary twist. He was interested in going in a completely different and original style, he wanted to go against the grain and at London College of Printing was often considered too experimental and at one stage his design of having the Queen's head sideways on a stamp caused so much controversy that he was almost thrown out. Brody was trying to calm down the frenzy surrounding design, concentrating on a minimal, non-decorative typography, which, as the newly introduced Apple Macintosh computer became central to his work, he then developed into a more expressive, painterly approach. Neville Brody although reluctant at first to use computers to aid his design but once he had learned how to use the Macintosh computer he discovered a new medium to manipulate his work in a completely new and fresh manner. Technology and the introduction of computers allowed Brody to in a sense redesign his career and open it up to a completely different medium.