The Fast-Food Experience

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Originating in America (where else), Fast-Food has swept the globe quicker than you can say "Have a Nice Day!". Despite perfectly understandable culinary objections, whole cultures have been swallowed up in this scaringly vast phenomenom. The promise of remarkably tasteless, but importantly, quick grub, can now be answered across the globe with entire national dishes being slammed rudely in a soggy bap sandwiched between the words "Mc" and typically, "Feast".

The fact that customers fuel this staggering business by persisting in stuffing their cakeholes with any gherkin-tainted junk dumped infront of them, is one of the wonders of the modern world. Why people choose to pay through the nose for something that looks and tastes like it may have been excreted from the same said place is a question that truly baffles, but whose answer has roots in one easily observed truth: the profound forgettability of the entire eating experience.

Eating in such an outlet is one of the most truly forgettable experiences imaginable. This is mainly due to the lack of any palpable atmosphere, genuine customer service or human contact together with the shoe-box decor. Add all this to the tasteless excuse for a meal all crammed into the briefest possible period of time, and the thought process is reduced to something approximating this:
"I'm really hungry...I need food NOW...lets go into McDonalds...lets get out of here....I'm not hungry anymore".
The result being that when tempted to return on your next outing, you've forgetten everything about the entire meal except for the important absence of hunger that followed. When craving some munch, this sole memory itself is as irrepressable as the temptation to return.

Of course, another factor of the strange temptation to eat in these places lies in the presentation of the meals themselves through the publicity images in the establishments. Even though we all know that the photographs of our chosen burger are quite blatantly, lies, they still look darn nice. We know our bap is going to be soggier; the burger distinctly less cruzzlier; the lettuce limper and the entire thing about half the size it is in this glossy propaganda; but when you're hungry, again, these things are conveiniently forgotten.

The best course of action then when your next out shopping is to either take a packed lunch or tie a very large knot in your hankerchief.....or just eat the hankerchief.


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