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This is the phenomenon (prevalent in, but not limited to America) where people think that because they use the latest technological gizmetry they somehow attain some kind of stature amongst other representatives of the species. Most likely it is a hang on from primitive man's dominance rituals, whereby the male with the largest muscles would win the mate from his rivals. In today's enlightened age it is now the high-income spinner with the latest home theatre system.

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Infinite Improbability Drive

Infinite Improbability Drive

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